B2B Companies Can Rock Social Media, Too!
Social media isn’t just for B2C companies — B2B companies are seeing results with their social media activities, according to this new infographic from Business.com.
For starters, 41% of B2B companies on Facebook report generating leads via the social network. And B2B companies with active blogs generate 67% more leads per month, compared to companies without blogs. The most useful site for B2B marketers is LinkedIn, where they can directly connect with professionals in their fields and create leads. The infographic also reports that IBM increased sales by 400% thanks to a social selling campaign. Impressive!